Task 2.1

You are to create an animated, interactive masthead to be placed on YouTube for a new soft drink.  This masthead is advertising space.  You may choose the product to be advertised but make sure that it will allow you to develop and show off your skills as a web animator as much as possible.  It must:

●      target a fresh audience group for the product

●      created in Photoshop and Adobe Flash

●      follow a conventional YouTube in-page masthead size (970x250)

●      contain at least 2 interactive elements

●      contain some vector animation

●      be a completely original campaign, however you are allowed to include the product’s logo, company logos and any imagery associated with the product so long as you address the legal implications in your planning notes

Choose your product now and state it on your blog (It must be well known).