Planning/Production

For example: You may be planning a new advert/banner for a new energy drink.

You will need to create everything from scratch - including a logo/product name/ brand image. 

Use Photoshop to design your banner and create the interactivity using flash. 

NO STOCK FOOTAGE TO BE USED. 

TASK 2.3 

Ideas - Evidence

1. Brainstorm ideas in a mind map

2. Evidence research on your idea - look at similar campaigns and incldue the links - say what is interesting about it, don't just stick it on your blog. 

3. Create a mood board - include colours/style and a logo examples.

4. Evidence on your blogs, any testing or examples of the planning process. 

Proposal

Produce your final idea (use the below as sub headings)

1. Campaign purpose
2. Title/brand/product
3. Client needs and how you will meet
4. Target audience/ how it connects with the audience
5. Style
6. Interactivity 
7. Inspiration
8. What are the legal and ethical considertations for your product? - i.e. video game certificate. 

PRODUCT

Create your final product

Using Photoshop and Flash

3.3 Evaluation - Due 13th April

Reflect on your finished product (compare it with your original brief.  Is it:

• Fit for purpose?
• What are its technical qualities?
• What are its aesthetic qualities?
• How were your production skills (ideas generation, game design documentation, workflow and time management, technical competence, teamwork)?

TASK 3.1/2 - Production Log

Create a checklist for the following terms.  When you evidence the terms during production,

screenshot it and place on your production log post: 

Using Workspace: panels, eg stage, timeline, menu bar, toolbar, library, colour palettes, properties, preferences, help

Using Basic tools: drawing, eg pencil, line, pen, brush, shapes; free transform, eg rotate, skew, distort, scale, envelope, ruler and guidelines; editing, eg lasso, eraser, undo, copy, paste, duplicate, insert, delete, aligning, grouping, ungrouping

Using Objects: symbols, eg instances, duplicating symbols, swapping symbols, editing, grouping

Using Colour Tools: eg colour properties, eyedropper, creating custom colours, colour swatches, stroke and fill

Using Text tools: text, eg editing, moving, rotating, reshaping, scrolling, creating text blocks, converting text to shapes

 

Manipulating objects: manipulating vector shapes; single layer vector shape interaction; transforming and grouping vector shapes

Animation: frame label; frame rate; timeline (playhead, layers, frames, frame rate, keyframes onion skinning, markers); frame manipulation, eg copying, deleting, reversal; testing movies; frame by frame animation; tweening (shape, motion); triggers, events and actions; timeline labels

Assets: importing, eg raster images, vector images, sound files, video files, movie clips; resizing; bitmap to vector conversion; asset libraries

Advanced tools: scenes; guide layers; masking, eg mask layers, animated masks; timeline effects, eg blur, drop shadow, expand, explode, transform, transition; nesting movie clips

Interactivity: scripting; behaviours; actions; triggers; buttons; rollovers; playback control; preloaders

Saving and exporting for the web: saving a movie; publishing a movie; optimising; file formats; reasons for formats

** Anything that you don’t evidence during the production stages, screenshot evidence from your task 1 work (eg tweening).

Flash Banner Example