Task 4 - Due 11th Feb

a) Complete the edit of your promotional video, syncing up audio and sound effects to enhance your final video.

b) Reflect/ evaluate final promotional video. Consider; 

• The original intentions of your video
• Was it fit for purpose
• Technical qualities
• productions skills
• Ideas
• Time management
• Teamwork
• Overall outcome of your final video.

Task 3 - Pitch Due 27th Jan - Filming complete 3rd Feb

a) Pre-productions: Plan: 

• Location report / risk assessment/ shooting schedule for your promotional video.

b) Practice shooting interview – consider lighting and sound quality (2 questions)

c) First draft of audio intro must be complete and uploaded onto the blog.

d) Pitch/ Present video idea to the class – include plan – sound bites, images and interviews. 

You will be pitching your idea to Karol in the afternoon, make sure you have prepared with your group.   

e) Feedback from peers and reflect on pitch idea. Record feedback

f) Film and record audio for your promotional video.    

Task 2 - Due 19th Jan

Groups:

Kai, Ella, Duvalier

Nour, Marko, Riya

Natalie, Kelvin Keleigh

a) Clearly identify how you will approach the brief.  South Thames pomotional video.

• What will you need to do in order to meet the client needs?  
• What will you film? how and where?
• Who are the target audience and how will you reach them?

b) Plan your promotional video  - 

• Devise interview questions and create a storyboard.
• Plan your sound into theme that is fit for purpose. 
• Include evidence of two existing music intros and identify why they are fit for purpose.
• Identify the legal and ethical considerations when considering interview questions.
• Identify copyright issues with sound.

TASK 1d - Due 12th January

Identify three different interactive media products and how they have used sound and why are they effective forms of communicating content – include the sound bite on your blog, e.g. Computer games, mobile phone content, trailers and websites. See template

Task 1a

Unit 2

M1 use appropriate techniques to extract information from written sources with some precision

D1 use appropriate techniques to extract comprehensive information from written sources

Unit 62 

M1 explain the principles of digital video technology in interactive media with reference to detailed illustrative examples and with generally correct use of subject terminology

D1 comprehensively explain the principles of digital video technology in interactive media with elucidated examples and consistently using subject terminology correctly

1.     Task 1a - Understand principles of digital video technology in interactive media

Digital video applications

Application	Example – include link or visual example to illustrate	Analysis – how has is been used? How effective is it for audiences (benefits)?
Film Trailer
Short Film
User generated content
Viral marketing
Digital advertising
Virtual reality
Games
W-learning
Email attachments
DVDs
Keynote presentations
Mobile devices

 

Technology

Technology	Example – include link or visual example to illustrate	Analysis – how has is been used? How effective is it for audiences (benefits)?
Digital video capture
Compression
Digital video formats
Streaming methods
Data transfer rate
File size
Aspect ratio
Media players
Digital rights management systems

Unit 2/62/63

Unit 2: Communication Skills for Creative Media Production

Unit 62: Digital Video Production for Interactive Media

Unit 63: Sound in interactive media

The aim of this unit is to introduce learners to the production and use of digital video material with sound for an interactive media product. Learners will investigate how video and sound is used in interactive media products and will examine the technology used to produce and manipulate digital video sequences and sound. Learners will plan and create a video and sound sequence and prepare it for use within an interactive media product.

Assignment brief –

South Thames College requires a new online video promoting the college. You have been asked to create a promotional video, that includes, vox pops, interviews, along with exciting footage of the college that will help promote South Thames. Your video must include an intro theme that is appropriate for the college, you can use garage band to create your intro for the video.  All sound must be recorded separately.

Task 1

a) Research into the different video formats. Understand the purpose of using different video formats?

Karol - Research into the different sound formats – how and where are these used within video technology. Understand the purpose of using different sound output formats?

b) Analogue versus digital, what are the differences, qualities, advantages/disadvantages include examples. 

Karol - Highlight the theory of sound – wavelength, amplitude and frequency

Basics of sound recording e.g. mono, stereo, different formats

c) Identify three different interactive media products and how they have used sound and why are they effective forms of communicating content – include the sound bite on your blog, e.g. Computer games, mobile phone content, trailers and websites. 

d) 500 word essay/ evaluation

Analysis – 1 film clip – how has the sound been used in the scene?  Identify music, sound effects, and dialogue.