Evaluation

• How have promoted each app? was it successful? 
• How effective is your content?
• Who is your target audience? Have you targeted a specific audience with each app?
• How easy and effective is your website yo navigate? 
• What did not go well?
• What could you improve?

Doodle

All work is due May 19th

3.a) Now you have all of your content – produce a website using WIX.com, promoting social media.

You must include a home page – stating it’s purpose.

3.b) Evaluate your site/ blog – 

• How effective is your site? 
• Is it fit for purpose? (does it promote social media apps? how?) 
• How effective is your content? 
• What could you improve?

Film/ Create Content

Plan and film content for your apps - complete by the end of today - Due 11th May

http://www.google.com/doodles

2.b)

You have been asked by Google to promote their new store opening. As part of the opening they are launching a new campaign called ‘doodle on’. Your job is to create an image where the OOs are in Google that would promote the store and all it has to offer. It must be fun and grab audiences’ attention so that they communicate your Google doodle for others to see via social media. 

Due 12th May

Unit 56 - Criteria

Unit 56 - Task 1 - Due 22nd April

UNIT 56 - DIGITAL COMMUNICATION

This unit aims to provide learners with an understanding of modern digital communication systems, both person-to-person and to a wider audience. Learners are expected to use a variety of modern digital messaging techniques, and to prepare pages for a small website.   

The outcome is to create a website promoting social media – Facebook, Google hangouts, Snapchat, Instagram, Youtube, Twitter, Skype and media messaging.

1.a) Research the following: What are they? How do they work? Refer to examples and explain the benefits.

Communication protocols: worldwide web consortium (W3C); wireless access protocol (WAP); global system for mobile (GSM); 3rd generation protocols (3G); multimedia message service (MMS); general packet radio service (GPRS); Bluetooth; broadband (ADSL (Asymmetric Digital Subscriber Line), cable); voiceover internet protocol (VoIP)

1.b) Research/ case study

Choose one social media app –

Who invented it? When was it created? For what purpose? How does it work? Include examples of adverts promoting the app. What are the advantages and disadvantages of the app – refer to at least two examples, one positive and one negative. What are the legal and ethical considerations of this app?

Due 22nd April 2015  

Planning/Production

For example: You may be planning a new advert/banner for a new energy drink.

You will need to create everything from scratch - including a logo/product name/ brand image. 

Use Photoshop to design your banner and create the interactivity using flash. 

NO STOCK FOOTAGE TO BE USED. 

TASK 2.3 

Ideas - Evidence

1. Brainstorm ideas in a mind map

2. Evidence research on your idea - look at similar campaigns and incldue the links - say what is interesting about it, don't just stick it on your blog. 

3. Create a mood board - include colours/style and a logo examples.

4. Evidence on your blogs, any testing or examples of the planning process. 

Proposal

Produce your final idea (use the below as sub headings)

1. Campaign purpose
2. Title/brand/product
3. Client needs and how you will meet
4. Target audience/ how it connects with the audience
5. Style
6. Interactivity 
7. Inspiration
8. What are the legal and ethical considertations for your product? - i.e. video game certificate. 

PRODUCT

Create your final product

Using Photoshop and Flash

3.3 Evaluation - Due 13th April

Reflect on your finished product (compare it with your original brief.  Is it:

• Fit for purpose?
• What are its technical qualities?
• What are its aesthetic qualities?
• How were your production skills (ideas generation, game design documentation, workflow and time management, technical competence, teamwork)?

TASK 3.1/2 - Production Log

Create a checklist for the following terms.  When you evidence the terms during production,

screenshot it and place on your production log post: 

Using Workspace: panels, eg stage, timeline, menu bar, toolbar, library, colour palettes, properties, preferences, help

Using Basic tools: drawing, eg pencil, line, pen, brush, shapes; free transform, eg rotate, skew, distort, scale, envelope, ruler and guidelines; editing, eg lasso, eraser, undo, copy, paste, duplicate, insert, delete, aligning, grouping, ungrouping

Using Objects: symbols, eg instances, duplicating symbols, swapping symbols, editing, grouping

Using Colour Tools: eg colour properties, eyedropper, creating custom colours, colour swatches, stroke and fill

Using Text tools: text, eg editing, moving, rotating, reshaping, scrolling, creating text blocks, converting text to shapes

 

Manipulating objects: manipulating vector shapes; single layer vector shape interaction; transforming and grouping vector shapes

Animation: frame label; frame rate; timeline (playhead, layers, frames, frame rate, keyframes onion skinning, markers); frame manipulation, eg copying, deleting, reversal; testing movies; frame by frame animation; tweening (shape, motion); triggers, events and actions; timeline labels

Assets: importing, eg raster images, vector images, sound files, video files, movie clips; resizing; bitmap to vector conversion; asset libraries

Advanced tools: scenes; guide layers; masking, eg mask layers, animated masks; timeline effects, eg blur, drop shadow, expand, explode, transform, transition; nesting movie clips

Interactivity: scripting; behaviours; actions; triggers; buttons; rollovers; playback control; preloaders

Saving and exporting for the web: saving a movie; publishing a movie; optimising; file formats; reasons for formats

** Anything that you don’t evidence during the production stages, screenshot evidence from your task 1 work (eg tweening).