Planning/Production

For example: You may be planning a new advert/banner for a new energy drink.

You will need to create everything from scratch - including a logo/product name/ brand image. 

Use Photoshop to design your banner and create the interactivity using flash. 

NO STOCK FOOTAGE TO BE USED. 

TASK 2.3 

Ideas - Evidence

1. Brainstorm ideas in a mind map

2. Evidence research on your idea - look at similar campaigns and incldue the links - say what is interesting about it, don't just stick it on your blog. 

3. Create a mood board - include colours/style and a logo examples.

4. Evidence on your blogs, any testing or examples of the planning process. 

Proposal

Produce your final idea (use the below as sub headings)

1. Campaign purpose
2. Title/brand/product
3. Client needs and how you will meet
4. Target audience/ how it connects with the audience
5. Style
6. Interactivity 
7. Inspiration
8. What are the legal and ethical considertations for your product? - i.e. video game certificate. 

PRODUCT

Create your final product

Using Photoshop and Flash